CREATIVE DIRECTORS: DENISE ROSSETTO & TODD MACKIE, BBDO
CREATIVE: DEREK BLAIS, BBDO
DIRECTOR: ULLA LOHMANN & SEBASTIAN HOFMANN
360ºVR: VINIT BORRISON / ANDY HUNTER, RED LAB
AUDIO: RICOCHET AUDIO
TO ENGAGE MILLENNIAL “HYPERLIFERS” AND BRING AWARENESS TO THE NEW INFERNO FLAVOUR OF DORITOS WE ENGAGED INDEPENDENT PHOTOJOURNALIST AND DOCUMENTARY FILM MAKERS TO TRAVEL TO ONE OF THE HOTEST PLACES ON EARTH. THIS 360º VR EXPERIENCE ALLOWED VIEWERS TO BE IN THE CENTRE OF THE VOLCANO WITH THE EXPLORERS AND EXPERIENCE ITS MARVEL FROM ALL ANGLES. THE PREVIOUS VIDEO HIGHLIGHTS THE JOURNEY AND DELIVERY OF DORITOS TO THE CENTRE FLOOR OF THE AMBRYM VOLCANO IN VANUATU WHERE WE ENCASED IT ALONG WITH A LAVA ROCK FOR A CONTEST WINNER TO RECEIVE.