CREATIVE DIRECTORS: DENISE ROSSETTO & TODD MACKIE, BBDO
CREATIVE TEAM: MATT HUBBARD & MIKE SCHONBERGER, BBDO
DIRECTOR: KACPER LARSKI, ASYMETRIC
EDITORIAL: MONICA REMBA, MARRIED TO GIANTS
AUDIO: GRAYSON MATTHEWS
A CHALLENGING PROJECT WITH LIMITED FUNDS, THIS PROJECT WAS EXTREME IN EVERY WAY. WITH -50° CONDITIONS IN WHITEHORSE, YUKON TO ROCKY MOUNTAIN TOPS IN INVERMERE, BC. THE ATHLETES WERE STELLAR AS WAS THE GUERRILLA CREW AND CLIENT.